Coinciding with National Equal Pay Day, a pop-up shop with an unusual pricing approach opened in Pittsburgh on April 14, 2015. The Less Than 100 shop promoted gender wage parity by implementing a “pay what you’re paid” pricing model that reflects the gender wage gap in Pennsylvania, charging men full price and women 76% of the price of all items in the shop.
“It’s my hope that this tongue-in-cheek approach will make the impact of wage inequality tangible and spark positive dialogue around the issue,” explained Elana Schlenker, the project creator. “At the same time, I want to take this opportunity to celebrate and share the work of these exceptional female artists and entrepreneurs.”
The 76<100 shop was open for one month and featured work from women artists and makers from across the US, including Pittsburgh artists, authors, photographers, and even a local beekeeper. Shoppers could also pick up free newspapers that elaborate on the gender wage gap and provide tips on how to advocate for wage equality.
Supported in part by a $1,000 Seed Award from The Sprout Fund, 76<100 made international headlines, bringing attention to this social justice issue through a creative platform that is now being replicated in cities across the country.
76<100, an independent project from Elana Schlenker, is a retail pop-up that will only sell wares from female artists and women-led businesses in order to raise awareness of wage inequality based on US Dept of Labor statistics showing the median earnings of full time female workers is 76% of that of males. This project aims to spark conversation around this issue, while creating a positive space that celebrates and empowers working women.