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Hothouse

The Sprout Fund’s annual showcase event and community fundraiser, celebrating a year of innovative, community-led projects.

A massive crowd of attendees fills the main party area at Hothouse 2006, held at the new EastSide development.
East Liberty/Shadyside, June 2006  photo: Mara Rago

A showcase of creativity and innovation in Pittsburgh for you and 2,000 of your closest friends.

For eight years, Hothouse was the place to be for Pittsburgh’s young, creative, and civically engaged community. More than just a party, it was The Sprout Fund’s “live annual report”—a one-night-only spectacular that served as both a critical community fundraiser and a vibrant showcase for the innovative, grassroots projects Sprout supported all year long.

The event’s signature feature was its location. Each year, Hothouse transformed a different, often disused or soon-to-be-completed, urban property into an imaginative wonderland. From a converted schoolhouse and former bank to the upper floors of the Union Trust Building and a disused auto dealership, Hothouse activated these spaces, offering thousands of attendees a new perspective on the city’s built environment.

This transformation was orchestrated by a core team of creative partners. Event architect Thommy Conroy, the “mad magician” behind the party, conceptualized a new, immersive theme each year—from a Prisoner-inspired “Your Town” to a classic “County Fair.” Clear Story Creatives brought these visions to life with spectacular, large-scale lighting and technical production, turning raw spaces into Pittsburgh’s hottest nightspot for one night only.

At its heart, Hothouse was a microcosm of the Sprout ecosystem. The “Arcade of Innovative Projects” gave attendees a hands-on experience with Seed Award and Public Art projects. A diverse, multi-stage lineup of local musicians and performers provided the soundtrack. Dozens of Pittsburgh’s favorite restaurants and breweries provided complimentary “haute cuisine,” and a “bounty” of silent auction items raised crucial funds. An “all-hands-on-deck” effort from Sprout staff, board members, and hundreds of volunteers, Hothouse became the party of the summer, a can’t-miss celebration of and for the community Sprout served.

Hothouse

Program In Brief

Years Active

2003–2010

Total Events

8

Annual Attendees

1,000–3,000+

Total Attendance

15,000+ over 8 years

Annual Funds Raised

$125,000+ (in 2007)

Showcased Projects

20–50 annually

Local Food & Drink Purveyors

30–40 annually

Musical / Performance Acts

15+ annually across multiple stages

Annual Volunteers

60+

A-List Party, Grassroots Vibe: The Hothouse Years

Each Hothouse event was a unique reflection of the time, place, and projects of that year.


Hothouse 2010: The County Fair

Held on Saturday, August 28, 2010, the eighth and final Hothouse transformed the former Don Allen Auto City at Baum & Liberty into a classic County Fair, complete with a Hall of Mirrors, Funhouse, and Vaudeville Stage. Billed as “Maximum Fun,” the “Arcade of Innovative Projects” featured Conflict Kitchen, the Pittsburgh Gigapanorama, and RePlayMyPlay’s power-generating adult-sized seesaw, alongside performances by Slim Cessna & Friends, The Working Poor, and Miss Sharon Needles.


Hothouse 2009: Bakery Square Activation

On Saturday, August 29, 2009, a record crowd of over 2,400 people gathered for the Hothouse activation of the new Bakery Square development in East Liberty. The theme was a “carnivalesque curiosity” inspired by the art of Joseph Cornell, featuring 20+ Sprout-supported projects like Burgh Bees and Flamenco Pittsburgh. The night’s entertainment included the much-anticipated return of Pittsburgh’s ZOMBI, an encore presentation of the Pittsburgh Visionary Arts Festival, and DJ sets by Philadelphyinz.


Hothouse 2008: Downtown Takeover

The 2008 event on Saturday, August 23, 2008, took Hothouse to new heights, taking over the upper floors of the historic Union Trust Building in Downtown Pittsburgh for its 2,000+ attendees. A “Mad Men-esque” office party theme contrasted with the building’s historic grandeur, featuring the largest-ever showcase of nearly 50 projects, including a re-creation of Mr. Rogers’ living room for “Wont You Be My Neighbor? Days.” The party bustled with 15 musical acts on 5 stages, from Alia Musica to the Zafira Dance Company.


Hothouse 2007: Your Town

On Saturday, August 25, 2007, Hothouse transformed the EastSide Development, straddling the Highland Avenue Bridge, into “Your Town,” a theme inspired by the TV show *The Prisoner*. Attracting 2,200+ attendees and raising over $125,000, the site was laid out with its own Cinema, Garage, Town Green, and Disco Ball Dance Pavilion. Highlights included a fiery “hotmetalhappening,” a re-creation of the legendary Hurricane Jazz Club, and Attack Theatre’s giant see-saw.


Hothouse 2006: EastSide Village

The 2006 event, held on Saturday, June 17, 2006, at the new EastSide Development in East Liberty/Shadyside, was themed “Village of the Arts” for its ~1,500 attendees. A “Market Bazaar” featured Handmade Arcade and Encyclopedia Destructica, while a “Red Bull Video Feed Command Center” was perched 20 feet above the main party. The event also showcased the 10 Giant Inflatables from Sprout’s “Pittsburgh Roars” project.


Hothouse 2005: Factory of Innovation

On Saturday, June 18, 2005, Hothouse took over the Blackbird Lofts and Artist Studios in Lawrenceville, drawing ~1,500 guests. The theme was a “fresh, sprout-filled factory of innovation,” with the raw industrial space completely transformed by thousands of sprouts and yards of fabric. The event featured blended project areas, Handmade Arcade, the Zany Umbrella Circus, barebones productions, and a headline performance by the 14-member creative music ensemble, OPEK.


Hothouse 2004: Open House

The second annual Hothouse, held on Saturday, July 31, 2004, was an “Open House” at the Liberty Bank Building in East Liberty. Over 1,200 partygoers roamed six stories of urban lofts, each converted into a unique project venue. The evening kicked off with the Steel Dragon Lion Dance Team and featured the RiverCubes Project, Theatre Festival in Black & White, and an immersive sound and light installation.


Hothouse 2003: Hotbed of Talent

The very first Hothouse on Saturday, June 7, 2003, established the event’s signature style by transforming The Catalyst Building, a converted schoolhouse in Lawrenceville, into a “hotbed” for emerging talent. Attendees roamed classrooms to find projects, including Cheryl Capezutti’s giant Lint Puppets, performances by Attack Theatre and the Bridgespotters Artist Collective, and an early appearance of Free Ride’s “bike blender.”

Acknowledgements

Thank you to all those who made this program possible!

Lead Supporters (Examples)

  • Richard King Mellon Foundation
  • Allegheny Conference on Community Development
  • Over 100 annual corporate, foundation, and individual sponsors

Key Production & Event Partners

  • Thommy Conroy (Event Architect)
  • Clear Story Creative (Lighting & Technical Production)
  • big Catering (VIP Caterer)
  • Pennsylvania Brewing Company
  • Bike Pittsburgh (Complimentary Bike Valet)
  • The Shadow Lounge (Official After-Party Venue)
  • Dozens of local restaurants, caterers, and breweries annually

Volunteers

  • Hothouse was powered by hundreds of volunteers annually, including a core team of more than 60 dedicated friends of Sprout who helped build, run, and tear down the event.

Staff

  • Cathy Lewis Long
  • Matt Hannigan
  • Diana Avart
  • Ryan Coon
  • (Full Sprout staff & interns, 2003–2010)